2019 Annual financial report

Chapter 4. Corporate Social Responsibility – Non-financial performance

4.3.4 Stakeholder relations

Stakeholders other than employees, clients and citizen-consumers (society) previously detailed in Sections 4.1, 4.2 and 4.3 are cited here. Stakeholders are invited to send comments or questions to the Group’s CSR Department at csr@publicisgroupe.com.

4.3.4.1 Shareholder relations

The Company has been listed on the Paris Stock Exchange since 1970. It is one of the companies selected for the CAC 40 index. Detailed information on shareholders is provided in Section 8.2 of this document.

4.3.4.2 Investor relations

The Investor Relations Department (see Section 8.4.2 of this document) oversees everyday relations with investors and shareholders via numerous meetings and exchanges in various countries. The Investor Relations Department and the CSR Department work closely together with respect to ESG (Environmental-Social-Governance) requirements coming from shareholders, investors, management companies or ratings agencies. The press releases and presentations circulated throughout the year are accessible on the Group’s corporate website: investor relations’ section.

4.3.4.3 Media relations

The media and the platforms are key Group partners: they are the suppliers that agencies deal with on a daily basis in different countries. Publicis Groupe has always been very committed to media pluralism and is often engaged in supporting media diversity and respect for media neutrality.

In a totally separate manner, the Group Communications Department supports the Company’s official corporate publication schedule. Agency communications focus on projects that they have completed for clients and on campaigns and awards. The Group’s Communications Department also keeps all stakeholders informed. Employees, shareholders, the general public and institutional investors are informed via different communication tools (media, website, social networks, newsletter, etc.).

4.3.4.4 Relations with consumer and environmental protection associations

In every country where the Group operates, these associations are key stakeholders in the local ecosystem. The agencies work with them as part of industry projects, to listen and meet, and discuss the role of communications professionals. The climate emergency has favored more regular discussions with environmental or biodiversity (fauna and flora) protection associations so as to reach agreements to cooperate with certain clients and industrial or service companies.

Our agencies sometimes also help certain organizations with their projects (pro bono or volunteerism).

4.3.4.5 Relations with regulatory authorities, self-regulated authorities and inter-professional organizations

In most countries in which the Group operates, regular cooperation takes place with the different industry regulatory bodies and/or industry self-regulation is organized, through inter-industry channels, and work carried out within the industry on common issues. The challenges related to the protection of personal data are an illustration: advertising is just one of the players. Long-term collaboration with all stakeholders is therefore indispensable (see Section 4.4.2).

4.3.4.6 Relations with governments and local authorities

Publicis Groupe is a responsible taxpayer that complies with its tax obligations (payment of taxes). This means that we:

  • respect the tax laws applicable in each country;
  • prepare and file tax returns in an accurate and timely manner and retain all necessary documentation to support the tax filing;
  • understand how and where value is created and ensure that transfer pricing reflects this;
  • employ appropriately qualified and trained tax professionals with the right levels of tax expertise and understanding of the business. 

The Group’s fiscal policy is based on these four principles:

1) Compliance: We act at all times in accordance with all applicable laws and relevant international standards; Publicis Groupe does not practice tax evasion and does not resort to any practice that is contrary to regulations;

2) Transparency: We comply with all relevant legal disclosure and approval requirements and all information is clearly presented to the tax authorities. Openness and honesty are paramount in all dealings with the tax authorities;

3) Tax risk management strategy: To the extent the Group undertakes tax planning, it takes place where there is a business purpose or commercial rationale. The Group manages tax risks on the back of an analysis of the risks;

4) Accountability & governance: We ensure that as a business we have the mechanism in place to adhere to the above principles as outlined in the Group’s annual report. The tax strategy is monitored by the Finance Department, in tandem with senior management (see Chapter 6.6, Notes 1 and 8 in this document).