2019 Annual financial report

Sakeholders and Corporate

Sakeholders and Corporate

STAKEHOLDERS AND CORPORATE

BACKGROUND


As a signatory to the United Nations' 2007 pledge and the 2015 Paris Agreement, the Groupe wishes to reduce its greenhouse gas emissions and it is committed to an SBTI (Science Based Target Initiative) process to identify short- and long-term reduction targets.


The Groupe's culture is built on long-standing intangible values such as respect for everyone, the combating of all forms of discrimination, the refusal to participate in partisan campaigns, the combating of corruption, fraud and conflicts of interest, etc. The Groupe is mindful of compliance: all of the Groupe's ethical standards apply to each and every employee and manager without exception.


The relationships between citizen-consumers and brands are immediate and have become complex. To help our clients build market share, we provide the best solutions combining all our expertise in a unified, smooth way: Content (dynamic creativity), Media, Data and Technology. This includes our partners and suppliers.


With over 83,000 employees in more than 100 countries, the diversity of our talent embodies the Groupe's motto, "Viva la Différence." We give our employees the opportunity to cultivate their individuality and their skills. Equal opportunity is a crucial lever enabling every employee to advance in jobs that are continually changing.


Citizen-consumers are our clients' customers. Our expertise is based on a thorough understanding of their needs and expectations. Their needs are articulated in terms of truth and transparency with regard to the brands. The brands' commitments as they confront the world's challenges must be tangible.

In 2019, Publicis Groupe undertook a  new consultation of its main stakeholders - Clients, Talent and Investors – in order to listen to their expectations, take their ways of operating into consideration and adjust its responses. Eighty individual interviews were conducted in the United States, France, India and the United Kingdom. This dialogue helped shape the content of the materiality of CSR challenges shown on the facing page. The priorities were similar to those cited in 2015, with the particular exception of climate change, which moved into the top spot. The stages of this initiative were discussed within the Supervisory Board's Strategy and Risk Committee, with Anne-Gabrielle Heilbronner, member of the Management Board and Groupe's Secretary General, overseeing the entire CSR approach. The CSR actions implemented by the Groupe and its subsidiaries are described in detail in Section 4 of this Document, DNFP (Declaration on Non-Financial Performance).