Organization
ORGANIZATION
The Groupe places its clients at the heart of its activities. Each of its major clients is assigned a Groupe Client Leader (GCL - a Groupe-wide global client manager), and has a separate income statement to help relations with different players within Publicis Groupe flow more easily. This innovative organization enables the teams’ work and use of the Groupe’s know-how to be adapted to meet a client’s specific requirements, with the aim of providing it with great ideas that will revolutionize its brands and its business.
Publicis Groupe offers its clients the full range of expertise based on the four key components of its offer: creative activities with its major iconic networks (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH or Marcel, to name but a few), strategic communication and influence (MSL, Kekst, Salterbaxter), production with Prodigious, data with Epsilon, media activities with the major strategy and media-buying networks (Starcom, Zenith, Digitas, Spark Foundry), performance (Performics), sales, digital marketing (Razorfish), and the digital business transformation with Publicis Sapient; and Publicis Health dedicated to the specificities of the healthcare sector (Digitas Health, Publicis Health, Saatchi & Saatchi Health). The Groupe brings together its wide range of expertise under a simplified country approach to create a “seamless” offer that addresses all of its clients’ expectations.
Publicis thus defined ten key markets: US, UK, France, DACH (Germany, Austria and Switzerland), Asia Pacific & Africa - Middle East, Canada, Northern and Central Europe, Southern Europe, Latin America excluding Brazil, and Brazil. These ten countries or regions are run or supervised by a single person, and steered day-to-day by a unified Executive Committee which oversees a single income statement; they have shared support functions, and are able to offer our clients cross-cutting solutions that meet their needs.
MANAGEMENT BOARD OF PUBLICIS GROUPE
ARTHUR SADOUN
Chair & CEO
JEAN-MICHEL ETIENNE
Executive Vice President
– Groupe Finance
ANNE‑GABRIELLE HEILBRONNER
Secretary General
Publicis Groupe
STEVE KING
Chief Operating Officer
Publicis Groupe
COUNTRY MODEL: AN INTEGRATED OFFERING IN ALL GROUPE MARKETS
AMERICAS
United States, steered by the US Executive Committee
Canada headed up by Andrew Bruce
Latin America headed up by Monica Gadsby
Brazil headed up by Justin Billingsley
EUROPE
France, headed up by Agathe Bousquet
United Kingdom, headed up by Annette King
DACH Germany, Switzerland, Austria) headed up by Justin Billingsley
Northern Europe, headed up by Jarek Ziebinski
Southern Europe, headed up by Gerry Boyle
APAC ME A
Asia Pacific/ Middle East & Africa headed up by Loris Nold
CLIENTS
- CREATIVITY
- PRODUCTION
- DIGITAL INFLUENCE
- DIGITAL MARKETING SERVICES
- DIGITAL BUSINESS TRANSFORMATION
- MEDIA
- PERFORMANCE
- DATA
- SALES
- HEALTH
GLOBAL CLIENTS LEADERS
headed up by Ros King
This team comprises the Groupe Clients Leaders (GCLs) who are the single point of access for global clients, simplifying access to all the Group's resources.
RE:SOURCES
headed up by Frank Voris
Partner in excellence, Re:Sources develops targeted initiatives - platforms and services - to help agencies transform and increase productivity (back-office functions, admin staff, IT, execution, etc.)